THE EFFECT OF DESTINATION IMAGE AND SERVICE QUALITY TOWARD TOURISTST VISITING DECISIONS THROUGH VISITING INTEREST AS INTERVENING VARIABLE

Tourism has a crucial role in the development of country and an impact on Locally-Generated Revenue (PAD) for local governments. Banjarnegara which is one areas Central Java top tourist attractions, namely PD. TRM. Serulingmas. Therefore, it takes strategy to develop so that can grow increase interest tourists visit. This study aims determine Effect Destination Image Service Quality Tourist Visiting Decisions Through Interests as Intervening Variables. The population this were all visitors samples used 110 respondents using non-probability sampling technique through purposive approach. Methods data collection documentation questionnaires. Instrument testing done by validity reliability test. Data analysis SPSS 24. results showed destination image service quality influenced decision visit visiting intervening variable. conclusion enjoy natural beauty facilities TRM Serulingmas comfortably maintain impression visitors. provided manager or company consistent with expectations customers influence come again.